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Details matter

We believe that details matter. We work tirelessly on the details of our hanbok, how we portray color, how we represent the image of our customers, and how we communicate with our customers. While we're always true to the original vision of Hanbok The Dan, we're also quick to adapt to our changing times. Hanbok is fashion, and fashion is ever-evolving and ever-changing.

We believe that details matter. We work tirelessly on the details of our hanbok, how we portray color, how we represent the image of our customers, and how we communicate with our customers. While we're always true to the original vision of Hanbok The Dan, we're also quick to adapt to our changing times. Hanbok is fashion, and fashion is ever-evolving and ever-changing.


Superior design

No matter how beautiful a certain clothing may be, if it is not designed to be relevant to contemporary fashion, most people would rather choose to view and admire it exhibited behind a glass pane in a museum, than decide to wear it. In today's Korean society, it is difficult to imagine tradition when it comes to Korean fashion. Hanboks are deemed ordinary and mundane and are rarely thought of as a precious cultural heritage that needs to be preserved in contemporary fashion. Therefore, we at Hanbok The Dan feel it is our responsibility to preserve the tradition of Korean hanboks by reinterpreting and redesigning the traditional hanbok in a modern way. We will continue to strive to develop Hanboks with a simple but superior design so that Hanboks can be acknowledged as stylish and fashionable.

No matter how beautiful a certain clothing may be, if it is not designed to be relevant to contemporary fashion, most people would rather choose to view and admire it exhibited behind a glass pane in a museum, than decide to wear it. In today's Korean society, it is difficult to imagine tradition when it comes to Korean fashion. Hanboks are deemed ordinary and mundane and are rarely thought of as a precious cultural heritage that needs to be preserved in contemporary fashion. Therefore, we at Hanbok The Dan feel it is our responsibility to preserve the tradition of Korean hanboks by reinterpreting and redesigning the traditional hanbok in a modern way. We will continue to strive to develop Hanboks with a simple but superior design so that Hanboks can be acknowledged as stylish and fashionable.


Unique colours

At Hanbok The Dan, we strive to capture the Hanbok's beauty with pastel tones and modern elements. Using 100% natural dyes and 100% silk for our fabric, we combine the free-flowing elegance of the traditional Hanbok with the mood of a stylish and modern color palette.

At Hanbok The Dan, we strive to capture the Hanbok's beauty with pastel tones and modern elements. Using 100% natural dyes and 100% silk for our fabric, we combine the free-flowing elegance of the traditional Hanbok with the mood of a stylish and modern color palette.